Service
User Acquisition
Getting real users into a product, with the tracking wired up before the first rupee is spent so the numbers afterwards mean something.
User acquisition is advertising with a specific job: bringing people to an application or service and being able to say afterwards what it cost and what it produced. The measurement is set up before the budget is committed, because spend without attribution is not a campaign, it is a donation.
NIKS INFOTECH runs acquisition for its own products and as a managed service for clients. For client campaigns the client remains the end advertiser and the owner of the advertised product.
Ownership
NIKS INFOTECH works on two kinds of product: its own, and its clients'.
An application or digital product owned by NIKS INFOTECH is NIKS INFOTECH's responsibility in full.
On a client-owned product, NIKS INFOTECH supplies development, management or advertising services and nothing more. Ownership stays with that client unless a written agreement says otherwise.
What the service covers
- Audience Definition
- Channel Selection
- Creative Coordination
- Conversion Tracking Setup
- Budget Management
- Campaign Optimization
- Cohort & Retention Reporting
- Performance Analysis
Questions about anything on this page can be sent to contact@calltoperson.com.